Second Aspect - Values of Aspiration

In implementing the second aspect of 1Malaysia, the following valuesshould be emphasized:

No.	Values	Meaning
1	The Culture of Excellence	In practising a culture of excellence and high prestige, it will bring Malaysia to greater heights of success. This culture has to be continuously propagated with prestige as yardstick to measure achievement and development.
2	Endurance	Each execution of work requires endurance and diligence. The fight towards achieving development and excellence for the country surely requires its leaders and people to be steadfast in overcoming trials and tribulations. Malaysians need to be fervent in facing trials and challenges for the sake of their individual successes and that of the country. The spirit of fighting and strong will needs to be present to achieve success for self, community and country.
3	Humility	Humility is another trait that is essential. It is encouraged in Islamic teachings and the same can be said of the culture and demeanour of the Malay community who gives utmost respect to those who are humble. Common courtesy and politeness needs to be a part of our daily routine.
4	Acceptance	Acceptance is evident in positive reaction in receiving something sincerely and without force. Malaysia is a country that needs people who can accept all that are good through consensus. Acceptance of all races to get the best is needed to develop a national race. All the best for Malays, Chinese and Indians and others has to be used and has to gain acceptance by the community.
5	Loyalty	The principle of loyalty is essential in all situations. Loyalty to King and country as outlined by the second National Principle has to be embraced unconditionally. All races have to make loyalty and importance to country a priority over loyalty to own group and race.
6	Meritocracy	Meritocracy emphasizes open competition based on pre-requisites that have been pre-determined and whosoever is able to fulfill the required criteria has the right to be chosen. In executing the meritocracy principle, choice according to prestige and culture of excellence will maximize potential of Malaysians in all aspects.
7	Education	Education and knowledge are essential pre-requisites for any country to achieve success. Strength and endurance based on community that is educated and knowledgeable supersedes military might.
8	Integrity	Integrity is important to a government as it means gaining people’s trusts and confidence. This value needs to be assimilated by all from leaders downwards regardless of position.

Reference : http://www.1malaysia.com.my/wp-content/uploads/2010/09/1MalaysiaBooklet.pdf